Social Media Marketing Considerations

I may be dating myself, but remember the shampoo product commercial that claimed their product was so good that each person that used it would tell two friends, and then they would tell two friends, and so on, and so on? This commercial was a good example of how word of mouth travels. With social media marketing, basically a company can utilize word of mouth digitally, but here are some things to consider:

• Human Capital - Who will create, update, promote, participate in the conversation to gain followers, friends, fans and keep things relevant for them to return?
• Time - The conversation never stops.
• Complexity - A company can build profiles on each social network to represent their brand, but if no one is coming in (or venturing out) to participate then it isn't doing much good.
• Your Target - Internal (employees), external (prospective and current consumers), or both. If the intent of the social networking profile is to be a place the for exchange, distribution, conversation, feedback about a promotion with internal staff then it is limited to just that. On the other hand, if a profile only has coworkers visiting and exchanging promotional messages to each other, those messages aren't reaching the eyes of the prospective or current consumers. This reminds me of the saying, preaching to the choir.
• Building a BUZZ - is what participants do when they include links (aka "link juice") back to your site in a digg, tweet, blog entry, pulse stream and status update. Good "link juice" can help your organic ranking, like an endorsement.
• ME, ME, ME - if the conversation is one sided, frequent, and not interesting then it will not be as successful as an interactive, interesting, and relevant one.

Successful Social Media Marketing can be a lot of work, but inbound linking is the digital "word of mouth" way for one person that finds something good to share with two friends, who tell two more friends, and so on and so on...

All ThinkBIGsites SEO Packages include a strategic inbound linking campaign utilizing professionally written industry blogs with a page rank of 3 or higher and social networking site profiles to build a buzz about your business which contributes to our success in achieving page 1 rankings for 95% of our clients in 90 days. Contact me now to get your "link juice" flowing!