I've posted before about what search engines crave in terms of keyword rich, relevant, and current content. By feeding the search engines what they crave in combination with a strategic link campaign and optimizing your website to reduce penalties you should be rewarded with a higher organic ranking in search results for your keyword phrases. The challenge is really keeping this content interesting enough for humans to crave. Or is it? With the rise of interest in social media platforms why not also write content specifically for not just human consumption but human conversation. Social media is the perfect opportunity to engage people in learning more about your brand/product/service through things like contest, special incentives or codes for fans/followers, etc. Reward them with getting information first through status updates. So really to cut down on the chance of duplicate, repetitive content which search engines could actually penalize you for and reduce your website ranking... instead keep in mind that feeding the search engines what they crave is still a good idea in your website content. But an even better idea is to utilize social media to engage people in a conversation, create a buzz, and most importantly aid human consumption with tasty tidbits to keep them coming back for more of something they can't get anywhere else through a social media campaign.
Contact me by phone (800)725-1867 or email me for a FREE consultation on social media management services and more.
